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POST/ad_campaign/{campaign_id}/update_ad_rate_strategy

This method updates the ad rate strategy for an existing Promoted Listings Standard (PLS) rules-based ad campaign that uses the Cost Per Sale (CPS) funding model.

Specify the campaign_id as a path parameter. You can retrieve the campaign IDs for a seller by calling the getCampaigns method.

Note: This method only applies to the CPS funding model; it does not apply to the Cost Per Click (CPC) funding model. See Funding Models in the Promoted Listings Playbook for more information.

Input

Resource URI (production)

POST https://api.ebay.com/sell/marketing/v1/ad_campaign/{campaign_id}/update_ad_rate_strategy

URI parameters

ParameterTypeDescription
campaign_idstringA unique eBay-assigned ID for an ad campaign that is generated when a campaign is created.

Note: You can retrieve the campaign IDs for a specified seller using the getCampaigns method.

Occurrence: Required

HTTP request headers

All requests made to eBay REST operations require you to provide the Authorization HTTP header for authentication authorization.

In addition, this method requires you to include the Content-Type header and its value should be set to "application/json". See HTTP request headers- opens rest request components page for details.

OAuth scope

This request requires an access token created with the authorization code grant flow, using one or more scopes from the following list (please check your Application Keys page for a list of OAuth scopes available to your application):

https://api.ebay.com/oauth/api_scope/sell.marketing

eBayUser

See OAuth access tokens for more information.

Request payload

Copy complete valid JSON to clipboard

Request fields

Input container/fieldTypeDescription
adRateStrategyAdRateStrategyEnum

The ad rate strategy that shall be applied to the campaign.

Occurrence: Optional

bidPercentagestring

The user-defined bid percentage (also known as the ad rate) sets the level that eBay increases the visibility in search results for the associated listing. The higher the bidPercentage value, the more eBay promotes the listing.

The value specified here is also used to calculate the Promoted Listings fee. This percentage value is multiplied by the final sales price to determine the fee.

The Promoted Listings fee is determined at the time the transaction completes and the seller is assessed the fee only when an item sells through a Promoted Listings ad campaign.

The bidPercentage is a single precision value that is guided by the following rules:

  • These values are valid:
       4.1,    5.0,    5.5, ...
  • These values are not valid:
       0.01,    10.75,    99.99,
       and so on.
This is the default bid percentage for the campaigns using the Cost Per Sale (CPS) funding model, and this value will be overridden by any ads in the campaign that have their own set bid percentages.

If a bid percentage is not provided for an ad, eBay uses the default bid percentage of the associated campaign.

Minimum value: 2.0
Maximum value: 100.0

Occurrence: Optional

dynamicAdRatePreferencesarray of DynamicAdRatePreference

A field that indicates whether a single, user-defined bid percentage (also known as the ad rate) should be used, or whether eBay should automatically adjust listings to maintain the daily suggested bid percentage.

Note: Dynamic adjustment is only applicable when the adRateStrategy is set to DYNAMIC.
Default: FIXED

Occurrence: Optional

dynamicAdRatePreferences.adRateAdjustmentPercentstring

The percentage above or below (-) the eBay suggested ad rate that a seller is willing to pay.

This specifies the maximum and minimum values to which an ad rate can be dynamically adjusted.

Occurrence: Optional

dynamicAdRatePreferences.adRateCapPercentstring

The maximum value (specified as a percentage) to which the eBay suggested ad rate can be adjusted. The adjusted ad rate will never exceed this percentage.

Occurrence: Optional

Output

HTTP response headers

This call has no response headers.

Response payload

This call has no payload.

Response fields

This call has no field definitions.

HTTP status codes

This call can return one of the following HTTP status codes. For an overview of the status codes, see HTTP status codes in Using eBay RESTful APIs.

StatusMeaning
204No content
400Bad Request
404Not Found
409Business error
500Internal Server error

Error codes

For more on errors, plus the codes of other common errors, see Handling errors.

CodeDomainCategoryMeaning
35001API_MARKETINGAPPLICATIONThere was a problem with an eBay internal system or process. Contact eBay Developer Technical Support for assistance.
35002API_MARKETINGAPPLICATIONInternal error. Please wait a few minutes and try the call again.
35007API_MARKETINGREQUESTThe 'bidPercentage' {bidPercentage} is not valid. The bid percentage should be a single precision value. Minimum value: {minBidPercent} , Maximum value:{maxBidPercent}.
35035API_MARKETINGREQUESTThe campaign with campaign id {campaign_id} has ended.
35043API_MARKETINGREQUESTThe campaign status of {campaignStatus} is either invalid or not supported for this operation.
35045API_MARKETINGREQUESTNo campaign found for campaign id {campaign_id}.
35061API_MARKETINGBUSINESSThe campaign with 'campaign_id' {campaign_id} is being synced to match the specifications of the campaign. Please wait a few minutes and try the call again.
35063API_MARKETINGBUSINESSThe campaign with 'campaign_id' {campaign_id} is ending soon. No update operations are allowed on this campaign until it ends.
35077API_MARKETINGBUSINESSTo use promoted listings, you need to improve your seller level to Top Rated or Above Standard and have enough recent sales activity.
35078API_MARKETINGBUSINESSTo gain access to Promoted Listings, you must be in good standing with recent sales activity.
35106API_MARKETINGBUSINESS'BidPercentage' should be provided when selected 'adRateStrategy' is 'FIXED'.
35107API_MARKETINGBUSINESS'dynamicAdRatePreferences' can be provided only when selected 'adRateStrategy' is 'DYNAMIC'.
35108API_MARKETINGBUSINESSThe 'adRateAdjustmentPercent' {adRateAdjustmentPercent} is not valid. Please set 'adRateAdjustmentPercent' {adRateAdjustmentPercent} between {minAllowedAdRateAdjustmentPercent}% - {maxAllowedAdRateAdjustmentPercent}%.
35109API_MARKETINGBUSINESSThe 'adRateCapPercent' {adRateCapPercent} is not valid. Please set 'adRateCapPercent' between {minAllowedAdRateCapPercent}% - {maxAllowedAdRateCapPercent}%.
35110API_MARKETINGBUSINESSThe 'adRateStrategy' is not supported for CPC funding model.
35111API_MARKETINGBUSINESSThe 'dynamicAdRatePreferences' is not supported for CPC funding model.
35112API_MARKETINGBUSINESSThe 'adRateStrategy' is currently only supported for criterion based campaign with 'autoselectFutureInventory' as True.
35113API_MARKETINGBUSINESSThis operation is currently only supported for criterion based campaigns.
35114API_MARKETINGBUSINESSThe 'dynamicAdRatePreferences' list currently can only support one element containing dynamicAdRatePreference. Please remove additional elements and try again.

Warnings

This call has no warnings.

Samples

New to making API calls? Please see Making a Call.

Note: Identifiers, such as order IDs or user IDs, and personal data in these samples might be anonymized or may no longer be active on eBay. If necessary, substitute current, relevant eBay data in your requests.

Sample 1: Update an Ad Rate Strategy

This sample updates the ad rate strategy details for an existing Promoted Listings Standard (PLS) ad campaign.

Input

The input for this sample is the campaign_id of the ad campaign for which the ad rate strategy details shall be updated, as well as the updated ad rate strategy details.

POSThttps://api.ebay.com/sell/marketing/v1/ad_campaign/1********4/update_ad_rate_strategy

Output

A successful call returns the HTTP status code 204 No content. This method has no response payload.