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A container for the details of an existing ad group.

An ad group can be added to a campaign that uses the Cost Per Click (CPC) funding model. A campaign may have multiple ad groups. All listings that are promoted in the campaign are included in the ad group.

Note: This type only applies to the CPC funding model; it does not apply to the Cost Per Sale (CPS) funding model.

Type that uses AdGroup

AdGroupPagedCollectionResponse

Calls that use AdGroup

GET
/ad_campaign/{campaign_id}/ad_group/{ad_group_id}
GET
/ad_campaign/{campaign_id}/ad_group

Fields

Field
Type
Description
adGroupId
string
A unique eBay-assigned ID for an ad group in a campaign that uses the Cost Per Click (CPC) funding model.
adGroupStatus
AdGroupStatusEnum
An enumeration value representing the current status of the ad group.

Valid Values:
  • ACTIVE
  • PAUSED
  • ARCHIVED
defaultBid
Amount
A bid amount that applies to all of the keywords in an ad group that do not have individual bids. For all keywords without individual bids, the default bid is the amount that the seller will pay per click for the listings in the ad group in the promoted listings campaign.

Valid Values: 0.5, 0.75
name
string
The seller-defined name of the ad group.