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A type that contains the details for keywords that are associated with an ad group.

Note: This type only applies to the Cost Per Click (CPC) funding model; it does not apply to the Cost Per Sale (CPS) funding model.

Type that uses Keyword

KeywordPagedCollectionResponse

Calls that use Keyword

GET
/ad_campaign/{campaign_id}/keyword/{keyword_id}
GET
/ad_campaign/{campaign_id}/keyword

Fields

Field
Type
Description
adGroupId
string
This field identifies the ad group that the keyword is associated with.
bid
Amount
The bid associated with the keyword. This container will not be returned if the keyword does not have a defined bid value.
keywordId
string
The unique identifier of a keyword.
keywordStatus
KeywordStatusEnum
The status of the keyword.

Valid Values:
  • ACTIVE
  • PAUSED
  • ARCHIVED
keywordText
string
The text of the keyword.
matchType
MatchTypeEnum
A field that defines the match type for the keyword.

Valid Values:
  • BROAD
  • EXACT
  • PHRASE