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A type that defines the fields used by the Keyword method.

Type that uses KeywordRequest

TargetedBidRequest

Call that uses KeywordRequest

Fields

Field
Type
Description
keywordText
The text of the keyword. Keywords are not case sensitive and compound words can be used without additional encoding (for example, tennis ball).

You can use the getKeywords method to retrieve keyword values currently associated with the specified ad group.

Maximum number of characters: 100

Maximum number of words: 10
matchType
A field that defines the match type for the keyword.

Valid Values:
  • BROAD
  • EXACT
  • PHRASE