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Note: As of July 8th 2024, promotions are now being referred to as discounts on Seller Hub and eBay help pages. Sell Marketing API documentation has been updated to reflect this product name change, but note that no API interface changes have been made.
This type defines the fields that describe a threshold discount and includes the discount, the items being discounted, and the rules that specify when the discount is applied.

Types that use ItemPromotion

Not used by any types.

Calls that use ItemPromotion

Fields

Field
Type
Description
applyDiscountToSingleItemOnly
This flag is relevant in only when promotionType is set to VOLUME_DISCOUNT. For details on volume pricing discounts, see Configuring volume pricing discounts.

If set to true, the discount is applied only when the buyer purchases multiple quantities of a single item that is being discounted. Otherwise, the discount applies to multiple quantities of any the items being discounted. Different variations of a multi-variation item are considered to be the same item. Note that this flag is not relevant if the inventoryCriterion container identifies a single listing ID for the discount.
budget
This sets the budget for the CODED_COUPON discount type. Supported values range from 100-1000000. Supported currency codes include USD, GBP, EUR, and AUD.

Note: The budget value for an active or paused discount can not be decreased.

Note: The Currency Code for 'budget' must be the same as the Currency Code for 'maxDiscountAmount'.

couponConfiguration
The configuration of a coded coupon discount.
description
This is the seller-defined "tag line" for the offer, such as "Save on designer shoes."

The tag line appears under the "offer-type text" that is generated for the discount and is displayed on the offer tile that's shown on the seller's All Offers page, and on the event page for the discount.

Note: Offer-type text is a teaser that's presented throughout the buyer's journey through the sales flow and is generated by eBay. The offer-type text is not editable by the seller—it's derived from the settings in the discountRules and discountSpecification fields—and can be, for example, "Extra 20% off when you buy 3+".


Maximum length: 50

Required if you are configuring CODED_COUPON, ORDER_DISCOUNT, or MARKDOWN_SALE discounts (and not valid for VOLUME_DISCOUNT discounts).
discountRules
array of DiscountRule
This container defines a discount using the following two required fields:
  • discountBenefit – Defines a discount as either a monetary amount or a percentage that is subtracted from the sales price of an item, a set of items, or an order.
  • discountSpecification – Defines a set of rules that determine when the discount is applied.

Note: For volume pricing, you must specify at least two and not more than four discountBenefit/discountSpecification pairs. In addition, you must define each set of rules with a ruleOrder value that corresponds with the order of volume discounts you present.

Tip: Refer to Specifying item discounts for information and examples on how to combine discountBenefit and discountSpecification to create different types of discounts.

endDate
The date and time the discount ends in UTC format (yyyy-MM-ddThh:mm:ssZ). For display purposes, convert this time into the local time of the seller.
inventoryCriterion
A container that defines either the listing IDs or the selection rules that specify the items to be discounted. Listing IDs can be either eBay listing IDs or a list of the seller's inventory reference IDs (know as SKUs or custom labels). See the selectionRules container for the rule criteria you can use to select inventory.

Note: All listings in Discounts Manager discounts must support an electronic payment method.

marketplaceId
The eBay marketplace ID of the site where the threshold discount is hosted. Threshold discounts are currently supported on a limited number of eBay marketplaces.

Valid values:

  • EBAY_AU = Australia
  • EBAY_DE = Germany
  • EBAY_ES = Spain
  • EBAY_FR = France
  • EBAY_GB = Great Britain
  • EBAY_IT = Italy
  • EBAY_US = United States
name
The seller-defined name or "title" of the discount that the seller can use to identify a discounts. This label is not displayed in end-user flows.

Maximum length: 90
priority
Applicable for only ORDER_DISCOUNT discounts, this field indicates the precedence of the discounts, which is used to determine the position of a discount on the seller's All Offers page. If an item is associated with multiple discounts, the discount with the higher priority takes precedence.
promotionImageUrl
Required for CODED_COUPON, MARKDOWN_SALE, and ORDER_DISCOUNT discounts, and not valid for VOLUME_DISCOUNT discounts.

Populate this field with a URL that points to an image to be used with the discount. This image is displayed on the seller's All Offers page. The URL must point to either JPEG or PNG image and it must be a minimum of 500x500 pixels in dimension and cannot exceed 12Mb in size.
promotionStatus
The current status of the discount. When creating a new discount, this value must be set to either DRAFT or SCHEDULED.

Note that you must set this value to SCHEDULED when you update a RUNNING discount.
promotionType
Use this field to specify the type of the discount you are creating.

The supported types are:

  • CODED_COUPON – A coupon code discount set with createItemPromotion.
  • MARKDOWN_SALE – A markdown discount set with createItemPriceMarkdownPromotion.
  • ORDER_DISCOUNT – A threshold discount set with createItemPromotion.
  • VOLUME_DISCOUNT – A volume pricing discount set with createItemPromotion.

See the Discounts Manager documentation for details.

Required if you are creating a volume pricing discount (VOLUME_DISCOUNT).

startDate
The date and time the discount starts in UTC format (yyyy-MM-ddThh:mm:ssZ). For display purposes, convert this time into the local time of the seller.