API versus UI feature comparison | eBay Developers Program

eBay Promoted Listings will have differences for some API and UI product features. This page serves as a comparison for Promoted Listings by highlighting the ways in which certain features are uniquely available in the API versus in the UI.

Note: Bold text in the table indicates a difference between features of the API and UI interfaces.

Please find the comparison between API and UI in general campaign strategy features below:

Area	API	UI
Campaign Management	Campaign Set Up Auto select for RBC (Rules based campaign) can be True or False Campaign Limits: Maximum of 10 selection rules for RBC; rule can be created with multiple filters Maximum 50,000 listings per campaign (including RBC)	Automated Campaign Set Up Auto select for Automated campaigns is always True Campaign Limits: Maximum of One rule per automated campaign Maximum 50,000 listings per campaign (applies to all general campaigns)
Reporting	Reporting Cannot schedule report via API Reports Available: Account Performance Campaign Performance Summary Campaign Performance Listing Performance Inventory Performance (on pause) Enhanced Transaction Report (separate metrics for PLG & PLP) Report Functionality Day level reporting	Ability to schedule report in UI Reports Available: Listing Report Campaign performance is viewable in the Marketing tab and CDP page, but it is not downloadable Transaction report unavailable in UI Report functionality Day level report *this is only available for some reports
Guidance	Find method using Recommendations API findListingRecommendations to retrieve both item (listing) and ad rate (bid) recommendations	Campaign Type: Simple One Time Static for Suggested or Fixed Ad Rates Recommended listings and suggested ad rate are available in the UI

Please find the comparison between API and UI in priority campaign strategy features below:

Area

API

Reporting

Cannot schedule report via API

Reports Available: Account Performance report

Campaign Performance report
Listing Performance report
Keyword Performance report
Search Query report
Enhanced Transaction report (separate metrics for PLG & PLP)

Report Functionality

Bulk Request capability
Day level report
Custom report defaults to seller site timezone

Ability to schedule report

Reports Available:

Campaign Performance report
Listing Performance report
Keyword Performance report
Search Query Report

Transaction report unavailable in UI

Report functionality

Day level report

Guidance

Insights:

Suggested Keywords

Search volume on PLP API
Active Seller count

Competition metric